Marketing Management: Pearson New International Edition

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Produktbeskrivning:
For undergraduate and graduate Marketing Management courses.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale Universityone of the worlds leading scholars in behavioral decision-makingas a new coauthor.


Format Häftad (Paperback) Språk Engelska Antal sidor 496 Utgivningsdatum 2013-07-23 Upplaga 4 Förlag Pearson Medarbetare Dhar, Ravi Illustrationer colour illustrations,strationsstrations ISBN 9781292023410
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Artikelnummer:
9781292023410

Drift & produktion: Wikinggruppen

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