search engine marketing, inc

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!

My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. Its full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; its an approachable and digestible guide chock-full of real-life examples.
David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR

Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Morans search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.

Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.